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Vietnamese consumers

63% of Vietnamese consumers expected to increase spending on essential goods in 2025

63% of Vietnamese consumers expected to increase spending on essential goods in 2025

According to PwC''s 2024 Asia-Pacific Consumer Insights Survey, 63 per cent of Vietnamese consumers plan to increase their spending on essential goods over the next 12 months, followed by clothing (52 per cent) and healthcare products (48 per cent).
Vietnamese consumers most optimistic in ASEAN about economy: UOB

Vietnamese consumers most optimistic in ASEAN about economy: UOB

Vietnamese consumers showed the highest level of optimism regarding their country’s economic outlook compared with their regional peers, according to a recent study by Singapore’s United Overseas Bank (UOB).
Vietnamese spend nearly VNĐ150 trillion online shopping

Vietnamese spend nearly VNĐ150 trillion online shopping

Vietnamese consumers spent VNĐ143.9 trillion (US$5.7 billion) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91 per cent and 65.55 per cent over the same period last year, respectively,...
Some FB businesses are not interested in the franchise model

Some F&B businesses are not interested in the franchise model

While a franchise is becoming a popular business model in the domestic and international food and beverage (F&B) sector, many businesses are still not interested in it as a business growth model.
Over 30% of Vietnamese consumers are interested in EVs: report

Over 30% of Vietnamese consumers are interested in EVs: report

More than 30 per cent of Vietnamese consumers are interested in purchasing electric vehicles (EVs), according to a recent report from Deloitte.
Vietnamese consumers remain positive about 2024 economic outlook

Vietnamese consumers remain positive about 2024 economic outlook

Vietnamese consumers remain positive about the country’s economic outlook in 2024, according to a report.
UOB: 76% of Vietnamese consumers optimistic about their finances for next year

UOB: 76% of Vietnamese consumers optimistic about their finances for next year

A report of United Overseas Bank (UOB Việt Nam) shows that 76 per cent of Vietnamese people are optimistic about improving their personal finances by the middle of next year, followed by Indonesians (74 per cent) and Thais (68 per cent).
Vietnamese consumers embraces digital trends

Vietnamese consumers embraces digital trends

Vietnamese consumers are highly aware of digital trends and are actively embracing those that are readily available, reported the Visa’s latest Consumer Payment Attitudes Study.
Cautious consumers hope to ride out financial turbulence.

Cautious consumers hope to ride out financial turbulence.

Looking ahead, consumers expect to remain cautious with their personal finances, with around half of those invested in savings, gold, and securities planning to invest more in the next 12 months.
VN remains an attractive retail market: reports

VN remains an attractive retail market: reports

Vietnamese consumers’ overall optimism remained one of the highest among countries globally.
More Vietnamese consumers go cashless: study

More Vietnamese consumers go cashless: study

Some 77 per cent of Vietnamese consumers believe they could go cashless for three days, according to a new survey by Visa entitled “Consumer Payment Attitudes Study 2022”.
Canada to promote its foods online to reach Vietnamese consumers

Canada to promote its foods online to reach Vietnamese consumers

The Government of Canada (GoC) is determined to promote Canadian food products on digital platforms, with the goal of introducing a wide range of high-quality products and enhancing awareness of Canadian food among Vietnamese consumers.
Three quarters of Vietnamese consumers say biometrics are more secure than other forms of ID verification

Three quarters of Vietnamese consumers say biometrics are more secure than other forms of ID verification

More than three out of four Vietnamese consumers say using biometrics for identity verification (78 per cent) and payments (76 per cent) is more secure than using a PIN, password, or other forms of identification, according to the Mastercard New...
Samsung ranked ‘Best Brand in Viet Nam for the second year running

Samsung ranked ‘Best Brand’ in Viet Nam for the second year running

South Korean electronics giant, Samsung topped YouGov’s Best Brands Rankings 2022 in Viet Nam for second year in a row, based on a nationwide survey of Vietnamese consumers.
95 percent of consumers in Viet Nam aware of BNPL/installment plan

95 percent of consumers in Viet Nam aware of BNPL/installment plan

Most Vietnamese consumers (95 per cent) are aware of Buy Now Pay Later (BNPL) or installment plan as a payment option, though only a minority have used it in the last year, according to the Mastercard New Payments Index 2022.